George Sam
Chief Operating Officer

George Sam is Applica’s Partner and COO, responsible for the company’s strategic and operational leadership; acquiring new customers and delivering superior services. He is responsible for all of the company’s sales operations and activities, end-to-end management of Applica’s supply chain, as well as service and support to all of our customers and product lines. 


Along with our CEO, George serves on the Senior Leadership team, dedicated to keeping our promise to help our clients build stronger businesses. He helps set the overall strategy and direction for Applica, advising on strategic planning decisions including resource allocation and setting operational and performance goals that guide Applica toward our long-term goals.


Before joining Applica, George was the COO of Jen-esis, Inc. As an innovative and proactive Senior Consultant, he optimized IT security, revamped corporate structure, maximized cash flow, decreased expenses and promoted company exposure to increase profitability. George successfully managed operative components from all departments with an eye on team performance, improving processes, devising solutions and finding opportunities for expansion and growth. Because of his intense focus on these goals, he was able to develop long-term client relationships and business partnerships.


Previously, George worked as a senior executive and country head of a multinational company. There, he successfully leveraged global external relationships and internal resources to generate long-lasting value. He provided project/program management and led the way in customizing methodologies, identifying technology risks, executing business value assessments to understand client needs, and developed solutions to successfully implement products and services. George supervised and mentored a 160-member team, providing guidance to increase individual and team performance in providing value to their customers. He conducted presentations to prospective clients, developed requests for proposals and cultivated customer loyalty by coordinating efforts with sales teams.


George earned a Bachelor of Science in Electronics Engineering. He is ITIL certified and a PMI certified PMP. He is also a certified CMMI SCAMPI Appraisal Team Member. Additionally, he is a Certified Unicenter Engineer (CUE), Certified Novell Administrator (CNA), Microsoft Certified Professional (MCP), and Certified BMC PATROL.

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8575 Sudley Road, Suite D, Manassas, VA 20110

(571) 208-1145